Keep Calm and Change the Game.
Consistently looking for ways to advance our industry.
These are the facts we live by:
Focus on the customer and all else will follow.
We take great pride in doing whatever it takes to absolutely delight both new and existing customers. We believe they should never have an urge to do business with anyone else.
There is always a better way.
Brainstorming has produced some of the best ideas this company has ever implemented. Through that synergy we are able to fix things that we didn't even know were broken, and offer things that our competitors haven't even considered. Through this belief that there is always a better way, we are able to position ourselves in a way that removes all competition.
We are the "they."
Our competition says things like "How did they do it?" "What are they going to do next?" "Let's see that they are going to do!" And it's going to stay that way for a very long time. The process, not the product, will set us apart. Our products can only be improved upon so much and still have value that the customer is willing to pay for. Process innovation is where we will make a difference in the industry. We've positioned ourselves as the technology leaders and innovators in our industry. We are seen as a resource that anyone can go to for help or guidance. It is through that, that we will be successful. We do not concentrate on selling, but adding so much value beyond the product that the customers have no choice but to work with us.
Fast is better than slow.
Time is the most valuable thing that we have, nothing is as far away as one minute ago. We realize the importance of deadlines and have an exceptional record for on time delivery. We are the leanest of any of our competitors and we intend to stay that way. We deal with everything as quickly as possible from HR, Finance, Production, Sales, and Customer Service and we continue to keep speed in Mind with each new process we implement. And we continue to work on making it all go even faster.
There will never be a perfect time for anything.
Never will there be a perfect time. We forge ahead anyways and sometimes we win, sometimes we lose. The key is to keep moving forward unfazed.
Daily motivation performs wonders.
"Motivation doesn't last and neither does bathing, it needs to be done daily." —Zig Ziglar
To innovate is to lead.
Innovation in all things is necessary to leadership. To be an industry leader we must never stop innovating our products and processes.
A penny saved, is a penny.
We are investors in our own company. We all work very hard to provide great products to our customers. We also have our money working for us. In order to grow, it is essential that we are continuously reinvesting into our company. Our money works for us just as hard as everyone in the company.
Great just isn't good enough.
Being great is only the beginning. We reach further than we think we're capable of reaching because we know that we will all pitch in to stretch to meet our goals. Through pushing one another, we aim to take things that work well and improve them in game changing ways.
The team with the best players wins.
We are passionate about our people and the culture we all create together. In order to stay ahead, we must be willing and prepared to adapt to constant change. We believe that investing in our people is our single biggest competitive advantage.